U.S. Army using social media as new recruitment strategy


The United States Army is now using Facebook, Twitter and its own blog called “Army Live” to recruit new people, and to give soldiers and their families a place to connect.  This is according to a NY Daily News article by Stephanie Gaskell.  And according to an article from the Army News Service, the social networking pages and the blog were launced by the new Online and Social Media Division of Army Public Affairs.  Gaskell points out that  the Army’s Facebook page has about 3,000 friends, and it has more than 5,000 followers on Twitter.  It’s interesting to note that on the Army’s Twitter page, the bio section points out that “Following does not = endorsement.”  

The U.S. Army wants you – to be its friend on Facebook.   You can also follow the Army on Twitter. Or post a comment on its new blog. They’re all part of the Army’s new mission: social networking.  “If Ashton Kutcher can do it, the U.S. Army can do it,” said Lindy Kyzer, who posts the Army’s “status updates” on Facebook and “tweets” on Twitter. […] “We know that our ability to share the Army story is shaped by how we tell it and where we tell it,” said Lt. Col. Kevin Arata, who heads the Army’s new Online and Social Media Division. “Using social media platforms allows us to tell our story where we know people are at and are listening.”

I also recommend this article from ReadWriteWeb on how the U.S. State Department is sending Twitter to Iraq “to bring the microblogging service into government and civil society there.”


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