Mindy McAdams posted a link on Twitter to an interesting story: “Twitter Traffic Explodes…And Not Being Driven by the Usual Suspects!”
According to Sarah Radwanick, the writer of the article, the individuals “driving the trend” are between the ages of 25 and 54. More specifically, the age group using Twitter the most is actually between 45 and 54. I found this information surprising; shouldn’t the “young people,” those of us between 18 and 24, be eating up social media? Why are people our parents’ age so interested in this tool?
Radwanick has an interesting perspective…
“The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first. With so many businesses using Twitter, along with the first generations of Internet users “growing up” and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited. Not only teenagers and college students can be counted among the “technologically inclined,” which means that trends are much more prone to take off in older age segments than they used to.”
Good points, right? Now that I think about it, I actually follow quite a few “older” people on Twitter – and typically, they’re the ones posting the most relevant and interesting information.