Google Exec Will Address NAA Conference

While Rupert Murdoch is railing against the idea of newspapers continuing to allow Google to aggregate their content–as if most newspapers had any clue how to stop them–others are apparently rallying around them. While reading The Guardian today, I discovered this on their media blog:

A sign of the times? Google chief executive Eric Schmidt is to deliver the keynote speech at the Newspaper Association of America’s annual conference next week. He will talk about “his unique perspective on newspapers, journalism and his company’s role in the future of the industry.” Live audio streaming of Schmidt’s presentation on April 7 starts at 10am PST (6pm in Britain).

That’s 12PM for us in Central Standard Time. There’s been a lot of speculation about where Google fits in journalism, including some who say they should buy some of these failing newspapers, but it will be very interesting to hear what their official position is. I’m not sure if the NAA is going to post the audio online after his speech, but it will be streamed online and is conveniently starting 15 minutes before our class is over.

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3 responses to “Google Exec Will Address NAA Conference

  1. I think that Google, as a news aggregator, can be a really good thing for newspapers. There are some news sites I would never have heard of if it weren’t for stumbling upon them using Google News. And if the site is interesting enough, I may navigate my way to its home page. And Lance is right–newspapers might as well put all of their effort into finding a way to make Google work for their benefit because I doubt its role as a news aggregator will be going away any time soon.

  2. Google should be seen as a tool to increase readership. If your website offers more than just the print article and is visually appealing, then you’ll probably retain some of the stray readers who find you through Google.

    I think the biggest problem newspapers are having online is that a lot of them (especially Gannett papers) are just recycling articles from AP or USA Today or whatever. If I can read the same article anywhere and everywhere, I won’t develop an attachment to the website. That and most of them are hideously designed.

    For instance, the Guardian (http://guardian.co.uk) has great, unique content AND one of the best websites in journalism, so I keep reading it even though it’s a British paper. The Tennessean has a website that only works half the time and a handful of pixelated images.

  3. Excellent insights. Content is still king. However, the news seems to cater to the court jester version of it. We need substance now more than ever. The community, formerly known as the audience must demand accountability and relevant information from the press. The stories that are being covered are laughable. From fashion to borderline fiction, it’s an international debacle.

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