“In the face of declining circulations, falling offline and online revenue, and competition from digital sources, newspapers have not taken adequate steps to integrate social media tools into their content management “ecosystem,” the report said, adding that the most important task for newspapers now is to prioritize the integration of social media into a current or future content management system.”
Could social media tools help save newspapers? I’d say it’s worth a shot.
Bottom line: readers and consumers are no longer satisfied with simply taking in a story. They’re craving more.