NEW YORK – The New York Post is dropping Liz Smith‘s column this week to save money, leaving the legendary without a newspaper home in the city for the first time in 33 years. “I’m very sorry that that has come to an end, and that I wasn’t valuable enough for them to keep me on,” the 86-year-old Smith said Tuesday.
According to an Associated Press article, the Post simply couldn’t keep paying the “Dame of Dish” $125,000 per year for her column. One would assume a column that has been a regular in the Murdoch-owned newspaper since 1991 would draw a consistent audience.
Perhaps the demographic has changed too much for that. Now with gossip media outlets like TMZ and Perez Hilton, who are not only free, but also provide videos and photographs and interactive media to include and engage their audience– people seem more likely to leave legends like Smith (whose content is made up solely of text), and go to a more interactive environment.
Smith might be a professional and have more experience in the field the greener gossip-dishers, but it seems, these days, value in the media is more about how much traffic one can pull, and for this very visual audience who demands involvement, plain text just isn’t cutting it.
Maybe Smith should follow in the footseps of Hilton and start a gossip blog of her own…