Pete Cashmore posted a link to an article by a man who was frustrated with a managing director’s disinterest in using social media as a tool in the workplace. Apparently, this gentleman refused to learn how to use a computer, dictating his emails to his secretary. Scary! While I don’t think most of today’s business world is this prehistoric, I do see how it may be quite difficult to convince a 50+ year old that he or she should use social networking to advance their business causes.
The author of the article used an interesting metaphor to persuade skeptics of the importance of social media:
“You would never leave a business meeting, lunch, coffee, etc. without exchanging business cards with the other party, would you? Even if it’s a sales call that wasn’t particularly promising, you leave the card, and hope your name comes to mind when they need something down the road.”
Perhaps social media tools are the modern day equivalent of the business card…
The article also uses another little metaphor to describe the importance of social media:
“Social media is the handshake, the lunch meeting, the phone call during which you ask about the family. In other words, social media brings that priceless “people” factor online.”
For the entire article: